Second Life

Dr. Phil show results in just over 1000 more than average Second Life sign-ups

Canary Beck

A comparative analysis of Grid Survey data shows a modest increase in sign-ups to Second Life on the day the ‘Dr. Phil’ episode about gaming addiction aired – Tuesday, July 14th.

My very helpful stats adviser first compared sign-ups for the earlier 3 weeks to show a baseline (blue, red and orange bars). The only increase was on the day the show aired (Tuesday, July 14th), indicated by the green bar on Tuesday. The increase was comparatively small with just over 1,000 more than average sign-ups when compared to the average from the previous three weeks.

The analysis also reveals that most Second Life sign-ups occur on a Sunday and Monday, and tend to decline over the week (incidentally, this mirrors most of the web properties of which I watch analytics data). Despite a bump in the sign-up figures on the Tuesday the show aired, the numbers for the following three days were in fact lower than the…

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